Adrian
Adrian (named after its birthplace Adrian, Michigan) has been turning regular work trucks and vans into efficient, money-making machines since 1953. I’m from a small town of about 2,000 people. That informed most of the voice and the content.
They were mostly using B2B AI-style content for their social posts before, so I developed a voice to be folksy, rugged and sincere with a little grit. A personal favorite of mine to write for.
A silly TikTok I made for laughs in a group chat, but it’s always fun to take something hyper-masculine and mix in a little camp and levity.
